Successful Poster Campaigns..

Some poster campaigns have become more famous than the films themselves, for example, the "Superman: The Movie" poster, Superman the movie was released in 1978, but the superman symbol is still seen everywhere, this is an example of a very successful poster campaign, the well known Superman symbol is still making money over 30 years after the film was released, you will see it on clothing, bedroom posters, and costumes.


This is why it is very important to take your poster seriously and make sure it relates to your film, because it could become an iconic brand like the Superman label.